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The Importance Of Follow-up For Any Business

Submitted by on December 22, 2013 – 9:59 am

The Importance Of Follow Up

One area where most new Network Marketing professionals or business owners
(existing or new) drop the ball is in follow up. This is critical to your short term
and long term success. Most of us never follow up. We assume that if someone
isn’t interested today…right now, they are never going to be.Nothing could be
further from the truth. Look at these statistics and you’ll quickly see the power in follow up.

  • 48% of sales people never follow up with the prospect
  • 25% of sales people make a second contact and then stop
  • Only 2% of sales are made on the first contact
  • 3% are made on the second contact
  • 10% of sales are made on the fourth contact
  • 80% of sales are made somewhere between the 5th and 12th contact.

Seriously, 80% of sales occur between the 5th and 12th contact. Do
you follow up with everyone at least 5 times? Will you commit to 12
times?

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Image courtesy of David Castillo Dominici / FreeDigitalPhotos.net

If you KNOW the statistics are stacked in your favor, what
would stop you from sending off a card to your former and potential business prospects or hostesses every 2 to 3 months? And, they don’t have to be prospecting cards. Just keep in touch and keep your name and business in their mind.

There are so many applications and services available to you today that can aid you in the setup and maintenance of  a follow-up plan that runs on autopilot; sending out your monthly, bimonthly or other scheduled communications to your prospective customers, team members and/or business affiliates.

If you don’t have a plan, or if you have a plan but not the system or services needed to be consistent, reach out to companies or organizations that may have the right solution for you.

The importance of building that ever so important “know, like, and trust” with your prospects and future (and existing) customers cannot be overstated Without those three key ingredients routinely addressed in your communications with others, your business will not grow to the extent you may want it to. Not being consistent limits those top-of-mind opportunities that open doors for future business and relationship opportunities. Start TODAY!


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Mike Conkey, Entrepreneur

Mike Conkey

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Entrepreneur, Blogger

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