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How Social Media Marketing Can Make You Money

Submitted by on May 17, 2015 – 7:14 pm

Making Money with Social Media Marketing

Social media marketing has a reputation for being an extremely complex advertising plan, but this is not necessarily the case. It is actually one of the easiest options out there and requires limited if any investment. Using social media allows the business owner to interact on a more personal level with his or her audience and create a ripple through the Internet. One simple video can turn into a ton of traffic if the below advice is considered. The main focus discussed in this post is using social media to interact with friends, prospective customers, and with acquaintances informally; it is not focused on paid advertising, which is always an option should you want to expand your efforts in that direction. 

Using Facebook can be a great way to promote your business. Facebook allows you to connect with your target audience. If you use Facebook correctly, you can interact with your audience in a friendly manner without pressuring them to purchase anything. If people connect to you on a personal level, they’re more likely to be interested in your business. The last thing you want to do is repeatedly pitching your opportunity!

Establish your goal for a social media campaign. If you do not know what you hope to achieve with your campaign, you won’t know when you have been successful. Are you looking for product awareness, concrete sales, or better customer service? When you can answer these questions, building a strategy is an easier step.

266193-20150322_social-networksFind out where your customers are getting their social fix. You can leave yourself twisting in the wind if you start a social media campaign that reaches none of your target audience. You need to know if your customer base will be reading blogs, if they are tweeters, or perhaps they are on Facebook often. Research is the key to maximizing your efforts.

To get the best possible customers from your social media marketing, keep your content coming regularly and with consistency. When a customer sees you post on Facebook every other day, it may be frequent enough so that they remember you comfortably, but not so much that they get annoyed with you showing up too much. When it comes time for them to spend money on something you might offer, they may choose to go with you because your brand feels like a trusted friend. Of course there are other schools of thought that say you should interact frequently, multiple times a day, and every day (e.g., tweeting routinely throughout the day, etc.). I personally lean to a much less posting and tweeting frequency, and will either not follow or stop following someone that is repeatedly tweeting or posting every hour of the day – i have too many other ‘friends’ whose tweets or posts I’d like to read to have one person’s tweets and posts clogging up my timeline. You’ll need to make this decision based on your own preferences and those of the audience you are interacting with.

If you have a blog (which you should) and your blog has grown popular, put up some stats showing your visitors how many others follow your content. Demonstrating your growth through showing the number of Facebook “likes” you’ve received, Twitter followers you’ve accumulated or any awards your site or blog has received is a great way to prove your “social worth.”

Be sure to read the terms of service of every social media site you make a profile on. Make sure that you understand the rules of the site, otherwise your profile could be deleted and all your hard work will be gone. Pay particular attention to terms related to personal versus business profiles. Also, some sites do not allow affiliate links; know the site’s rules before you begin.

social networkThe key to being successful using social media marketing is to have excellent content. This content has to be inspiring, educational, and interesting so that your followers will want to share it. When they share your content, you and your business are being exposed to new potential followers who may also share your content and build your social media presence.

Post new content regularly. If you do not update your status at least once a week, your followers will forget that you exist. Perhaps you could post new content on the same day or at the same hour so that your followers have something to look forward to and will think about logging on to see what you have posted.

This post focused primarily on Facebook and Twitter, however the ideas and tips can be applied to any social media network or site where your prospective customers (and repeat customers) spend their time, and where it is a good fit for your business and for your own interests.

Gaining traffic is important, but it is more important that you take the step from traffic to customer. This can only be done if you create quality content and target the correct audience. Do not waste time or money trying to market to the entire online world when simple planning and the above tips can save you both. Here’s to your success with social media marketing!

 

Mike Conkey, Entrepreneur

Mike Conkey

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