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Gain Followers for Your Business via Social Media Marketing

Submitted by on June 21, 2015 – 8:17 am

Become active in social networks to help build your brand.

Social NetworkSocial media marketing is essential if you plan to make money with an online website. Social networks are an excellent way to become well-known online and to build your brand. Be sure to include established customers in your activities while drawing new customers to you.

One idea that has been mentioned frequently by bloggers and tweeters is to give offers that are exclusive to your followers on social media. Add in something that no one else is offering to get people to want to like your page. Try doing a contest on your social media page. You could also try offering an exclusive offer or item for your fans instead. Another thing to try is to make announcements about your business directly on your social sites. Make them exclusive to social followers.

Before developing a specific social media marketing strategy, figure out which social networking site you want to use based on your target market. Each social networking site works differently and has a different following, making it important to determine whether or not your strategy will work with the social network that you pick.

Try to test and experiment with new and different social media marketing techniques and opportunities. There are literally thousands of different ideas to increasing your social media presence and boosting your marketing online. If you get stuck using one strategy, you may be missing out on a new technique that could significantly help your business.

customer loyaltyAs part of your social media marketing efforts, give prizes to your milestone Likers or followers. Give away gift certificates or interesting things related to your product to your hundredth, thousandth and millionth followers. Not only will this encourage people to subscribe to your content, the winner will rave for a lifetime about how great your particular widget is.

To have the best mode of contact on social networking websites, you must be able to talk to your customers on a person to person basis. Let them know their input matters to you. When consumers recognize that they are conversing with someone who cares about them, they are more apt to trust and recommend the company.

Try to use several websites when engaging in social media marketing. You want to use multiple sites to increase your readership and help expand your business across the Internet market. Also, you may find different tools and apps, different followers, etc, by using different channels.

social_twitter_birdWhen you set up your Twitter account, use a background that is suitable to your business. This may take a few extra minutes but, it will give your customers a sense of who you are. Remember that it is the attention to detail that sets apart the most successful in life.

When deciding how to implement your social media marketing strategies, it is important to take into consideration the nature of your products and services. For example, if purchasing your products is something that most of your customers would prefer to keep private, then do not put Facebook-like buttons right next to the buy buttons! Eventually, someone will click it accidentally and be annoyed with you and your business.

social_facebookKeep your Facebook posts regular and consistent. People will look for new content from you when they check in on their Facebook page. If they don’t see it regularly, they’re likely to forget about you quickly. There are many businesses out there who do post regularly and those businesses are getting the attention of consumers. Make your business one of them.

Be interactive on your Facebook page. If all you ever do is post, post, and post some more, then people will get tired of you quickly. If you ask interesting questions, engage consumers in conversation, and respond to their posts, then your posts will become more appealing every time.

By using social media to market your site, business, and your brand, you will slowly but surely see more customers. If your business and marketing are solid, customers will come back to you and recommend your business to their friends.

Mike Conkey, Business Coach & Entrepreneur

 Mike Conkey

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