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Gain a Following for Your Business with Social Media Marketing

Submitted by on September 25, 2015 – 10:29 pm

Grow your business with smart social media marketing

Dollarphotoclub_66458131_w20Social media marketing is essential if you plan to start or grow a business that provides a valuable service while making you money as a result of your efforts. Social media is an excellent way to introduce yourself and your business, with the potential to introduce you and your business to prospective customers, drawing them into your business website and the products and/or services that you have to offer.

Present offers that are exclusive to your followers on social media. Add in something that no one else is offering to encourage people to want to like your page and visit your website. Consider holding a contest on your social media page. Another thing to try is to make announcements about your business directly on your social sites; making the special announcements exclusive to your social followers.

Before developing a specific social media marketing strategy, figure out which social networking sites you want to use. Each social networking site works differently, so it is important that your strategy will work with the site you pick. If you are going to expand to more than one social media venue, be sure that you have studied each network to see what is working for others marketing their business or themselves on that social network.

Try to test and experiment with new and different social media marketing techniques and opportunities. There are literally thousands of different ideas to increasing your social media presence and boosting your marketing online. If you get stuck in one simple strategy, you may be missing out on a new technique that could significantly help your business. As you’ve probably noticed already, there are hundreds of self-help, training, and consultants ready to help you find a special marketing approach that will work for you.

In your social media marketing, give prizes to your milestone likers or followers. Give away gift certificates or interesting things related to your product to your hundredth, thousandth and millionth followers. Not only will this encourage people to subscribe to your content, the winner will rave for weeks and months about how great your particular widget is.

To have the best results for your contact on social networking websites, you must be able to talk to your customers on a person to person basis. Let them know their input matters to you. When consumers recognize that they are conversing with someone who cares about them, they are more apt to trust the company. You’ll want to ensure that you continue to strive for the ultimate business builder by helping folks get to “know, like, and trust” you. Be sincere and honest in your day-to-day interactions with your followers and customers.

When deciding how to implement your social media marketing strategies, it is important to take into consideration the nature of your products and services. For example, if purchasing your products is something that most of your customers would prefer to keep private, then do not put Facebook-like buttons right next to the buy buttons! You want to avoid someone mistakenly clicking on the Like button when they are in the order mode.

Keep your Facebook posts regular and consistent. People will look for new content from you when they check in on their Facebook page. If they don’t see you regularly, they’re likely to forget about you quickly. There are many businesses out there who do post regularly and those businesses are getting the attention of consumers. Make your business one of them.

Social NetworkBe interactive on your Facebook page. If all you ever do is post, post, and post some more, then people will get tired of you quickly. If you ask interesting questions, engage consumers in conversation, and respond to their posts, then your posts will become more appealing every time. Do not make the mistake of repeatedly pushing your product or service; participate in the social networking aspect of being an active member of the social network, the many groups that are available to join, and the trending activities that folks in the network are actively engaged in.

By using social networks to market your site and business, you will slowly but surely see more customers. If your business and marketing is solid, customers will come back to you and recommend your business to their friends.


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Mike Conkey

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